Return on Investment (ROI) Calculator

About This Tool

ROI Calculator

Calculate Return on Investment (ROI) percentage to evaluate the profitability of any investment or business decision.

Why Use This Tool?

Measure the effectiveness of a marketing campaign or ad spend
Compare ROI across different business investments or projects
Evaluate whether a capital expenditure will pay off over time
Used by entrepreneurs, investors, and marketing managers
Quickly justify or reject business decisions based on expected ROI

Overview

Return on Investment (ROI) is the most fundamental metric for evaluating the profitability of any investment, business decision, or marketing spend. ROI expresses how much return you received relative to the cost — as a percentage. A positive ROI means you made more than you spent; a negative ROI means a loss. Our ROI Calculator makes this calculation instant and visual. Enter your initial investment cost and your net return (or final value), and get your ROI percentage, profit/loss amount, and investment multiple (e.g., 2.5× your money). You can also calculate the target return needed to achieve a specific ROI goal. ROI is used across every domain — from evaluating stock market returns and real estate investments to calculating the effectiveness of ad campaigns and measuring business capital expenditure. This tool helps you make data-driven decisions by quantifying the efficiency of any investment in seconds.

How to Use

1

Enter Initial Investment

Input the total amount invested or spent (e.g., ₹50,000 for an ad campaign or ₹5,00,000 for equipment).
2

Enter Final Value or Net Profit

Enter either the total return value or the net profit earned from the investment.
3

Choose Calculation Mode

Select between "I know the final value" or "I know the net profit" depending on what data you have.
4

View Your ROI

See the ROI percentage, total profit or loss, and how many times your investment multiplied.
5

Adjust Variables

Change the inputs to model different scenarios and compare investment options.

Frequently Asked Questions

What is the ROI formula?

ROI = ((Net Profit / Cost of Investment) × 100). Net Profit = Final Value − Cost. Example: invested ₹1,00,000, returned ₹1,30,000. ROI = (30,000/1,00,000) × 100 = 30%.

What is a good ROI?

It depends on the investment type. For stocks, 10–15% annually is good. For marketing campaigns, 5:1 (500% ROI) is considered a benchmark. Real estate targets 8–12% annually.

Does this account for the time period of investment?

No. This calculates simple ROI without time adjustment. For time-adjusted returns, use Annualised ROI = ((1 + ROI)^(1/years) − 1) × 100.

Can ROI be negative?

Yes. Negative ROI means you lost money. If you invested ₹1,00,000 and only recovered ₹70,000, your ROI is −30%.

What is the difference between ROI and ROE?

ROI measures return on total investment cost. ROE (Return on Equity) measures return specifically on shareholders' equity in a company, used more in financial analysis.